Saturday, March 26, 2011

Senior Project #5

Time spent: 2 hours
Total Time: 10 hours

I finally was able to schedule a meeting with my mentor Yon Sim in a café located in a Whole Foods Market in San Francisco. Matt came with me so that we would be able to give an overview of both sides of our project.
Yon gave us very good advice on what we should be doing and how we should be going about our project because it seemed that our ideas were too premature.

I learned that the best campaigns and slogans are simple, but have a lot of meaning behind them. Yon also told us that we have to cater to the needs of the client or project/ our audience—what are we trying to accomplish with what we’re doing. She also gave me good advice on what programs I should be using for certain things.

• Dreamweaver: Creating an Html website
• InDesign: Viewing work from Photoshop or Adobe Illustrator and best for multiple pages
• Illustrator: Is better than Photoshop and what she uses the most—she advised me to get the program in order to fully be able to teach me
• Photoshop CS5: Better for web integration, but getting outshined by Illustrator

She told us that we need to brainstorm more and that she’d help along the way with any critique’s or edits for our designs and website.

Senior Project #6

Time spent: 2 hours
Total time: 12 hours

Explored capabilities of Photoshop CS5. Tried to get used to the commands and layering, using brushes, and vectoring.

Started to edit the logo and see what we could use or not. It turned out to be harder than I originally thought it would be because the things I was trying to create didn’t fit with what we wanted to do. The work was also very obvious to have been done by someone with complete inexperience with using the software before. The first logo trial had too much going on with it and there was too much excessive overlap with it.

Will continue to flesh out the ideas and look for more inspirational pictures.

Tuesday, March 22, 2011

Senior Project #4

Time spent: 2 hours
Total Time: 8 hours

Went to a Relay for Life meeting and Matt and I discussed our campaign ideas with Allison, the American Cancer Society representative. She was excited to hear what we were planning to do and that she approved of it.

She told me that she would have to email me the restrictions on the American Cancer Society logo if I were to use it on a shirt design. She also gave me certain project ideas that I could do to help with the Relay for Life site as in creating a photomontage and an agenda for the day of the event.

Sunday, March 13, 2011

Senior Project #3

Time Spent: 3 hours
Total Time: 6 hours

Today, was the first time that our campaign group met up to discuss somewhat what we’re going to be doing and how are we going to accomplish our goals. We talked about themes and slogans that we could be using in order to raise cancer awareness.

We agreed that I would possibly be creating a website to provide information about our project and for advertisement flyers were necessary and that the shirt design would need to be finished.

Possible themes we want to include is
• Second chances
• Phoenix
• Fire/light
• Surviving

Ignited We Stand was what our group decided would be our slogan or main message for our project. A phoenix will also be incorporated somehow because of its symbolism for rebirth.